Hot Foil Stamping that Shines

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Make Marketing Materials Stand Out
Presentation folders, binders and other marketing materials are available in a wide variety of styles and sizes. Whether the intention is to have branded magazine covers grab the audience's attention or whatever the marketing collateral may be, the printing technique has a major effect on how the material will be noticed. Investing in unique designs on customized binders will:
  • Generate word of mouth – when people discover something unique, they are more compelled to share it with others.
  • Build a buzz around a brand and strengthen brand identity. Various factors go into creating a brand from the colours and fonts used to the logo and slogan.
A Luxurious Look for Custom Binders
Hot foil stamping is a high end printing procedure that uses heat, pressure and a metallic paper (foil) to create various shiny designs and graphics. This technique does not use ink, but uses metal plates that have been engraved with an image of the design. The hot foil stamping method transfers a thin layer of the foil film onto the intended surface after the sculpted metal plate has come into contact with the foil. As the metal plate is heated, the foil sticks to the surface with the desired imprint in the required areas. The result is a highly reflective image with a bright and dense metallic appearance. A wide selection of colours, finishes and effects are available for foil stamping beyond the standard gold and silver metallic finishes.
Foil stamping can also be combined with debossing – a process that recesses an image into the backdrop by removing the grain or texture of the background material to create a depression. It is often used to highlight logos or other design features that are intended to stand out. Debossing creates a three-dimensional elegant look to the final product. Hot foil stamping and debossing can also be done on index dividers within binders.
It is also important to consider colour choices for marketing materials. Colour is a means for a company to brand itself, but if used improperly it can take away from the overall message. Bright colours are fun and youthful but dark colours represent professionalism. Other factors that contribute to well-designed binders are:
  • Accessoriescustom printed indexing tabs will help to organize information and add an extra touch of class. Index dividers will break up material into smaller chunks for an easier read.
  • Features – unique aesthetics to improve functionality, like a business card slot to display company information, adds style and class.
  • Materials – choose from woven fabrics, distressed leather and specialty papers.
Hot Off the Foil Stamping Press
Marketing materials are the visual representation of the caliber of a business and should look professional. Foil stamping works best to highlight simple shapes and outlines and is a great way to create a custom look for a printed product. Foil accents can also be added to pictures to bring out different features. Make binders and other company materials more sophisticated with a shiny foil-stamped effect.