Make Marketing Materials Stand Out
Presentation folders, binders and other
marketing materials are available in a wide variety of styles and sizes.
Whether the intention is to have branded magazine covers
grab the audience's attention or whatever the
marketing collateral may be, the printing technique has a major effect on how
the material will be noticed. Investing in unique designs on customized binders
Generate word of mouth – when people discover
something unique, they are more compelled to share it with others.
Build a buzz around a brand and strengthen
brand identity. Various factors go into creating a brand from the colours and
fonts used to the logo and slogan.
A Luxurious Look for Custom Binders
Hot foil stamping is a high end printing
procedure that uses heat, pressure and a metallic paper (foil) to create
various shiny designs and graphics. This technique does not use ink, but uses
metal plates that have been engraved with an image of the design. The hot foil
stamping method transfers a thin layer of the foil film onto the intended
surface after the sculpted metal plate has come into contact with the foil. As
the metal plate is heated, the foil sticks to the surface with the desired
imprint in the required areas. The result is a highly reflective image with a
bright and dense metallic appearance. A wide selection of colours, finishes and
effects are available for foil stamping beyond the standard gold and silver
Foil stamping can also be combined with
debossing – a process that recesses an image into the backdrop by removing the
grain or texture of the background material to create a depression. It is often
used to highlight logos or other design features that are intended to stand
out. Debossing creates a three-dimensional elegant look to the final product.
Hot foil stamping and debossing can also be done on index dividers
It is also important to consider colour choices
for marketing materials. Colour is a means for a company to brand itself, but
if used improperly it can take away from the overall message. Bright colours
are fun and youthful but dark colours represent professionalism. Other factors
that contribute to well-designed binders are:
Accessories – custom printed indexing tabs will help to organize information and add an extra touch of class.
Index dividers will break up material into smaller chunks for an easier read.
Features – unique aesthetics to improve functionality,
like a business card slot to display company information, adds style and class.
Materials – choose from woven fabrics, distressed
leather and specialty papers.
Off the Foil Stamping Press
materials are the visual representation of the caliber of a business and should
look professional. Foil stamping works best to highlight simple shapes and
outlines and is a great way to create a custom look for a printed product. Foil
accents can also be added to pictures to bring out different features. Make
binders and other company materials more sophisticated with a shiny foil-stamped